Driven by the ambition to bring premium European design to Australia, Richard Munao established Cult in 1997 with a humble showroom in the backstreets of Chippendale. Since then, Cult has grown into the leading purveyor of the best international design in Australia and New Zealand, with a portfolio of over 35 brands across furniture, lighting and accessories, such as Republic of Fritz Hansen, Louis Poulsen, HAY, Magis, Carl Hansen Son and Poltrona Frau. During this 20-year journey, Cult has evolved from showroom estination to fullservice design house; diversifying into the production, manufacture and
retail of Australian design, together with the education and advocacy for authentic design. In 2014 Cult launched its first exclusive collection of Australian furniture; the AG x Cult capsule of residential and commercial pieces by acclaimed designer Adam Goodrum. Since then, Cult’s product development arm has grown significantly in size and recognition; a collective of designers from around Australia now designing furniture, lighting and accessories for Cult.
The time is now to establish these designs as one brand, and promote Australian creativity to the world. From this, nau is born.